Code of Ethics

Code of Ethics

Primacare’s core values guide the way we work every day. They shape the standards we set for ourselves and support our ongoing commitment to dignity, independence, respect, transparency, equal opportunity, and people-focused care.

The Primacare Code of Ethics reflects these values in practice. Built on our five pillars of excellence and aligned with our mission, it sets clear expectations for all members of the Primacare community, including staff, management, volunteers, students, and community partners, in how they interact within our Homes.

Leadership
Community Outreach
Workplace Culture
Staff Accountability
Care & Service

To be the best that we can be

At Primacare™, leadership is expected at every level of the organization. It guides our values, shapes our decisions, and influences how we care for residents each day.

We look for individuals who take initiative, show accountability, and are committed to doing their work to a high standard. This approach helps ensure our residents receive consistent, people-focused care from qualified and dedicated professionals.

We’re here for you!

At Primacare, our relationships with community partners are an important part of how we operate. Community outreach helps build connection, shared understanding, and opportunities for collaboration.

Across all community-based initiatives, we work with honesty and integrity, focusing on respectful, responsible, and meaningful engagement.

Working together. Thriving together!

The Primacare workplace culture is built on safety, security, inclusiveness, fairness, respect, and acceptance.

Everyone in the Primacare family is expected to treat one another, as well as residents, families, and visitors, with dignity and respect. We value the differences that make each person unique and strive to create an environment where everyone feels welcome and supported.

We are the difference!

The experience of residents, families, and visitors at Primacare is shaped by every interaction they have with our employees.

With this in mind, staff are expected to act professionally, responsibly, respectfully, and with integrity at all times. Each team member plays an important role in upholding the standards of care and service that define Primacare.

People focused = Quality Care.

Primacare is committed to delivering care and service that is personal, professional, attentive, dignified, respectful, and compassionate. This is the same level of care we would expect for our own loved ones.

We are committed to following current best practices in long-term care and ensuring they are reflected in the way we support residents and families every day. Primacare also fully upholds the Residents’ Bill of Rights and is guided by it in all aspects of care.

Testimonials

“Primacare has provided us a wonderful experience in Long-Term Care, where we, and our family, are part of our personal care decisions, meal planning and activities. The cheerful and professional care shown by staff contributes greatly to the happy, family-like atmosphere in our home.”

-Steve and Mary Fields, Residents

“Primacare has provided us a wonderful experience in Long-Term Care, where we, and our family, are part of our personal care decisions, meal planning and activities. The cheerful and professional care shown by staff contributes greatly to the happy, family-like atmosphere in our home.”

-Steve and Mary Fields, Residents

”I love when I come here and I get to talk to the residents, you get a feeling of home. The residents remind me of my parents. It’s a reminder everyday of how much we have to be grateful for because you never know what tomorrow will bring. It’s a blessing to come to work and see the smiles on the residents' faces."

-Ena Perry, Housekeeper